Maclean’s magazine has released its iPad app this week with an initial eight-week launch sponsorship deal with with the parent company Rogers’ communication division.

The inaugural issue is the annual end-of-year newsmakers edition. Each issue is $2.99. The Rogers advertisements are running as part of the issue previews, and other ad opps are available within the issues.

Once the eight-week sponsorship agreement with Rogers has ended, the magazine will have sponsorship and ad opps available. What form those will take will evolve with the medium, Julie Osborne, deputy publisher, Maclean’s, tells MiC.

‘Maclean’s has shown it’s quite happy to work with partners on interesting projects,’ she says. ‘As recently as the big sideways issue with General Motors, we’ve done a lot of interesting things, so we’re prepared to keep doing that based on people’s interest and needs.’

The iPad app will be promoted on radio, TV and online across Rogers properties starting in January.