Tourisme Montréal is continuing to expand its digital-only marketing strategy with a new presence on Gowalla, the location-based social network.

The organization has created five itineraries for different parts of the city to facilitate exploration for both tourists and locals. Users also get a stamp when they check-in in Montreal, thereby feeding information about the city to their social network feeds, Emmanuelle Legault, director, communications and international relations, Tourisme Montréal, tells MiC.

‘Gowalla was very proactive and open to teaming up with a destination and to showcasing Montreal’s neighbourhoods and attractions,’ she says. ‘Since its beginnings in Austin, Gollawa has demonstrated a hipster flair in their design and functionality that is well suited to Montreal’s branding and unique selling point.’

The Gowalla execution was developed by Optimum Public Relations, a division of Vision7 International/Esprit de Corps. The app also integrates Foursquare and Facebook Places.

More itineraries will be available for the app in the spring, with an increased Foursquare presence developed through Tourisme Montréal.

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