Corus is expanding its focus on women’s media with a minority stake in online publisher B5Media.

B5Media’s three websites, Crushable.com, TheGloss.com and Blisstree.com, all focus on different female target demos, based loosely on a woman’s different life stages. The tiered approach to the demographic matches Corus’s own approach, which includes specialty channels W Network, Cosmopolitan TV, VIVA, W Movies and the new OWN: Oprah Winfrey Network.

‘B5Media offers an impressive range of high-quality digital content that aligns well with our lifestyle brands,’ John Cassaday, president and CEO, Corus Entertainment, said in a release. ‘This strategic investment in B5Media gives us an opportunity to extend our reach and expand our knowledge base in the online and mobile digital space.’

The B5Media websites are blog-style in format and feature both staff-written and reader-submitted editorial content. According to the sites, B5Media is open to ‘integrated and highly customized’ advertising programs.