Here’s a twist: Marblemedia’s new series delves into the origins of the names of Canada’s notable people, places and things, but the series itself doesn’t yet have a name. Broadcaster History Television is letting the public decide its moniker as part of a contest.

Roughly 45,000 Canadians have already weighed in on what to name the series during pre-production at Namethis.ca, launched by Marble’s interactive department. (The contest closes in April.)

The 13 x 30-minute series is also the first prime-time factual series for the prodco, bringing viewers into the process of naming anything from Chef Susur Lee’s new restaurant to a Women’s National Hockey League team.

Marblemedia is working with Shaw Media on integration opportunities for the series, a Marblemedia spokesperson confirmed with MiC.

The series will also sport a complementary website and social media strategy. Users will be able to explore the history and roots of their own names, along with activities, quizzes and games and Facebook integration.

The series is slated to air on History this fall.

From Playback Daily, with files from Media in Canada