The snow is melting and things are heating up…with the latest PPM radio ratings. Today’s radio release from BBM completes the 13-week period covering Nov. 29 to Feb. 27. This marks the sixth 13-week period in the new era of measurement for Toronto, Vancouver, Edmonton and Calgary. Let’s take a look at some of the numbers.
Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 14.9% share of hours tuned for A12+ (up from 12.7% last time out). The fact that the station went with all-Christmas music in December gave them a big boost. That fact also resulted in office favourite CHUM-FM slipping to #2 for females 25-54 with a 16.9% share (up from 16.7%). CHFI-FM, #1 with those ladies, posted a 17.8% share (up from 14.2%). Q107 is on top for males 25-54, posting a 12.5% share (down from 13.7% in the last 13-week book). The Edge held its #1 slot with M18-34 turning in an 18.6% share (down from 18.8%). For F18-34, CHUM-FM tops the list posting a 15.8% (up from 15.2%) share of hours tuned.
Vancouver: CKNW holds the #1 spot for A12+ with a 12.4% share of hours tuned (flat with 12.4% last time out). Taking the top spot for F25-54 was perennial office station favourite 103.5 QM-FM, buoyed by the popularity of all-Christmas music in December, posting a 13.9% share (up from 12.2%). CKNW leads the way with M25-54 listeners, delivering a 10.4% share (up from 7.0%). The Beat tops the list for M18-34 with a 16.5% share of hours tuned (down from 20.2%). When it comes to females 18-34, the Beat takes also top spot with a 23.2% share (up from 20.5%).
Edmonton: 630 CHED rules the roost for A12+ posting a 10.3% share of hours tuned (up from 10.2% in the last book). CISN Country takes top spot for F25-54, delivering a 10.6% share (up from 9.7%) followed closely by EZ Rock at 10.5% share (up from 9.0%). The Bear continues to top the list for M25-54 with a 12.1% share (down from 12.5%). For M18-34, Sonic 102.9 is out in front with a 17.0% share followed by NOW! with a 14.4% share.
Calgary: XL103FM leads the way for A12+ with a 9.7% share (up from 9.5%) followed closely by QR77 with a 9.6% share (down from 10.2%). 96.9 JACK-FM is popular with the ladies, taking #1 spot for F25-54, delivering an 12.5% share (up from 9.4). For M25-54, JACK-FM also leads the way with an 11.6% share (up from 9.7%). X92.9 takes top spot for M18-34, posting a 15.4% share (up from 13.8%).
David Bray is a partner at Hennessy & Bray Communications.
Summary charts include a brief overview of share figures from the latest PPM 2010 BBM release. (Charts courtesy of David Bray. All figures Monday to Sunday, 5 a.m. to 1 a.m.)
TORONTO (UPDATED)
