Best Buy puts customers in the crease

The retailer has launched a 3D augmented reality hockey game for Quebec and BC.

Best Buy is putting a digital twist on table hockey with a promo that takes the game online using augmented reality.

Developed by Montreal-based Piranha, the 3D AR hockey game allows Vancouver Canucks and Montreal Canadiens fans to go mano y mano against a goalie in a two-minute shootout.

To play they simply have to hold the board in front of their webcams. A video tutorial is available on YouTube. Gamers can post their high scores on Facebook and Twitter, and the 10 best scores in each province will receive a Canucks or Canadiens jersey and an automatic entry into a draw for a Sony 3D Home Theatre in B.C. and a Samsung Home Theatre in Quebec.

‘The goal of this is to leverage our partnerships with the Montreal Canadiens and Vancouver Canucks and provide our customers with an opportunity to engage with our brand through an exciting and innovative augmented reality game,’ explains Aliya Kara, director of marketing, Best Buy Canada

From March 18 to April 14 hockey fans in BC and Quebec can go to any Best Buy store and pick up their digital rink, or print one out online.

The game is being promoted through banner ads on the Canucks and Canadiens websites (part of the company’s sponsorship of the two teams) and on Best Buy’s Facebook and Twitter pages.