MediaCom lands Yum! Restaurants Canada biz

The agency is the new MAOR for the QSR co's $25 million media business.

MediaCom Canada has landed a delicious new account.

The media agency is the new traditional and digital media buying and planning agency of record for Yum! Restaurants Canada, owner of KFC, Pizza Hut and Taco Bell brands in Canada.

The $25 million account was named to MediaCom following a review that included five finalist agencies, a release on the announcement said. Previously, the account was managed by Aileen Grant and ZenithOptimedia.

Work on the account begins immediately and will be managed by MediaCom’s Toronto and Montreal offices.

‘Yum! is one of the world’s most dynamic, high-performing companies, and the chance to help build and grow powerhouse brands like KFC, Pizza Hut and Taco Bell in Canada via fresh communications thinking is an opportunity for both our companies’ Jamie Edwards, CEO, MediaCom Canada, said in a release.

Edwards took over the CEO gig at MediaCom from Amanda Ploughman in October of last year.