Consumer Media Solutions (CMS) in Toronto has taken on representation of Alberta-based WildTV Hunting & Fishing network – a move that will offer advertisers more ways to reach audiences with a passion for hunting and the outdoors, says Phil Goddard, VP sales, CMS.

Targeting 25- to 54-year-olds, WildTV’s programming lineup features shows such as What a Catch!, Canada in the Rough and Live 2 Hunt. The category 2 channel is carried by all the main cable providers and has over 600,000 subscribers.

Ad opps for WildTV include on-air, online and commercial production, the network’s website states.

CMS provides out-of-home digital and mobile solutions, print and in-store marketing. It also represents The Fight Network.