App-etite: The Weather Network launches on the Playbook

The channel is one of the first Canadian brands to crack BlackBerry App World's top 15 apps for Playbook.

Research in Motion’s first non-BlackBerry release, the Playbook tablet, dropped last month with The Weather Network’s WeatherEye app as one of the first apps on the platform. The weather-centric app is already listed as one of two created by Canadians on the Blackberry App World top 15.

A major difference for the app on the seven-inch Playbook versus the iPad version is the ability to support Flash ads, which can’t be done on the Apple platform, Carrie Lysenko, director of application services, The Weather Network, tells MiC.

‘Right now we are hosting mainly house ads on the app, but we have had lots of interest from national advertisers,’ she says. ‘The Playbook app has a leader board which can be built into more content. You can tell that RIM went out heavy with the Flash support.’

The first iteration of the WeatherEye app for the Playbook reads like a greatest hits of weather features, says Lysenko, with active weather and the ability to scroll between more than one city on the must-have list for users.

‘We are already thinking about the second version of the Playbook app,’ she says. ‘It will include more videos and local weather photos, weather information for parks, schools and local attractions.’