Colleges Ontario has launched a $2 million campaign demonstrating that students need “Higher Education for the New World.”
“Technology has transformed the workplace in all sectors,” Linda Franklin, president and CEO of Colleges Ontario, tells MiC, explaining that students need to reassess the options available to them with regards to postsecondary programs.
Created and planned by kbs+p, the television, radio, print, transit shelter and online ads feature computer-animated graphics to illustrate technology being used in areas such as game development, advertising, biotechnology and forensics.
The campaign is targeting both parents and high school students, and the ads will air on CTV, CBC, Global and Sportsnet, as well as on Chum FM, Q107, Boom FM and Virgin radio. The print ads will be placed in the Toronto Star, Globe and Mail and Metro as well as in college newspapers across Ontario.
“This new campaign builds on the successes of past campaigns,” says Franklin. “It uses animation to promote the cutting-edge careers available to college graduates. The ads encourage parents and students to think about higher education in a whole new way.”
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St. Clair College has jumped right in on cutting edge programs. We have just launched a new
Post Graduate Certificate in Web and
Interactive Advertising. Completion also gives the graduate the Interactive Masters Certificate from the Interactive Advertising Bureau of
Canada.
Students can take this program no matter where they live.
It’s offered completely online. There are thirteen courses offered for a total of 600
hours of instruction by professionals in the business. Courses include social
media marketing, mobile marketing, buying new media, search engine optimization, web analytics, how to set up your own internet business and many more.
St. Clair College of Applied Arts and
Sciences is accredited by the Ontario Ministry of Training, Universities and
Colleges.
Admission Requirements: Diploma or Degree
in Marketing or Advertising, or related job experience (this experience will be assessed by the program coordinator).
Len Olszewski
lolszewski@stclaircollege.ca
519-972-2727, ext. 4300