Cineplex Entertainment is bringing interactive branded entertainment to GTA multiplexes.
A pilot program with interactive technology producer TimePlay will see cinema-goers at select theatres in the Greater Toronto Area use mobile phones and social media to engage with on-screen advertising before coming-soon trailers and the featured movie roll.
TimePlay social media apps already enable cinema patrons to interact with content on the screen and with one another in the audience.
The latest innovation allows advertisers to market their products and services in Cineplex theatres using the social media platform.
For example, rather than just view a new car advertisement, audiences can interact directly with the car on the big screens.
“TimePlay’s new technology will deliver a new dimension in interactive entertainment making advertisements even more compelling while enhancing the movie-going experience for our guests,” Pat Marshall, VP of communications at Cineplex Entertainment, said in a statement.
Two brands, a consumer electronics maker and a auto manufacturer have signed on, but Cineplex would not release further information at this time.
From Playback Daily
[…] Another idea that has perked my interest is the interactive ads at Cineplex that is about to launch. Basically, it does suck making idle chit chat while your waiting for your fave flick to start. However, Cineplex hopes this idea will take off. Cineplex is planning to have audience interact with an ad and be placed in the pre show commercials before a film. I think its pretty swell and its very intriguing. At least the audience has something else to do instead of trivia all the time. Read More […]
[…] Interactive ads from Ford Canada and Canon have launched across participating Cineplex theatres in the Greater Toronto Area. […]