Rocky Sisson has been appointed to the new position of chief revenue officer at Clear Channel Outdoor Americas. The position, which covers the US and Canada, makes Sisson responsible for the company’s strategic efforts to develop new solutions for advertisers, according to a release.

Sisson, who has been with the company for two decades, most recently worked as EVP of sales and marketing at Clear Channel Outdoor Americas before being promoted to this role. He will work closely with William Eccleshare, CEO of Clear Channel Outdoor Holdings Inc., and also continue to lead the company’s sales team.