People Moves

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Pointsbet taps Scott Vanderwel for CEO

Hiring the former Rogers exec paves the way for Pointsbet to start offering single-sports betting service in Canada once Bill C-218 is official.

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Google Canada taps Laura Pearce as new head of marketing

Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.

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ICYMI: TD adds Toronto Ultra to its roster

Plus, Quantcast hires a chief privacy officer, Lactalis partners with fintech mobile wallet platform WhatRock and the NFL and Twitter expand their partnership.

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Torstar and Enthusiast Gaming partner for new channel

AFK provides a platform for Gen Z audiences to engage with news and current events, and brands with an opportunity to authentically connect with them.

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MiQ adds to its Canadian leadership team

The programmatic media partner promotes Joe Peters to MD of Canada, and brings on Suzan Barrett in a newly-created VP account management role.

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Time well spent: a 30-year retrospect

After three decades in the business, Sheri Metcalfe reminds us that despite advancements, there are universal truths maintaining media’s pivotal role in advertising and marketing.

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Elevent taps Lemmon as chief commercial officer

The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.

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Nextdoor hires head of international to fuel growth

Plus, Mediabrands brings on a new manager of communications for Media Experts, and Narcity builds up its sales team.

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Facebook and Canadian Press partner to develop Indigenous voices

Originally a one-year, $1-million initiative, the fellowship program has been extended for an additional three years.

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Caroline Bergeron joins Horizon Media to oversee digital and data solutions

The newly created role is positioned to manage the rollout of advanced technologies, including the agency’s connected marketing platform, Blu.

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Dentsu Canada taps Breton and Hart for client-centric roles

The newly-created positions bolster the agency’s media and integrated solutions teams

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Reprise Commerce makes hires to better integrate media and sales

Three new senior roles also aim to build an offering better suited to the unique needs of the Canadian market.

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Tug adds head of biddable media to leadership team

Schekina Israel has been hired to lead a growing team and add to its data expertise.

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Big changes at Vision7 as Sheri Metcalfe steps down

Brooke Leland will step into a co-leadership role at Jungle as its co-founder pursues new opportunities.

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HMG Canada taps Vardon for top spot

Noah Vardon departs Cossette Media’s The Greenhouse, taking on the new post effective immediately and will serve on the agency’s North American executive leadership team.