OPA is tops: Media Monitors, July 30 to August 5, 2012

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OPA is tops: Media Monitors, July 30 to August 5, 2012

The Ontario Power Authority has made the biggest radio buy in Toronto, with Rogers Wireless snagging the #1 spot in Montreal.

August 10, 2012

The Ontario Power Authority has made the largest radio purchase in Toronto for the week of July 30 to August 5, moving up from the previous week’s #2 to take the top spot on the latest Media Monitors chart.

MarineLand jumped from #6 to #2, and Pepsi came in at #3 (up from #5).

Sears made a noteworthy purchase and leaped from #43 to #4, as did Sleep Country Canada, from #21 to #9.

Newcomers included Ford Lincoln Mercury, entering at #7 and Virgin Mobile at #8.

In Montreal, Rogers Wireless moved up one spot to #1, with CTV and Brault & Martineau also shifting up one place each, to #2 and #3 respectively.

Steve Martel entered the list at #4 this week. The Gouvernement du Quebec made a considerable jump from #49 to #6, as did Sears (from #36 to #9) and Starlight Children’s Foundation (from #52 to #10).

Toronto:

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