TC Media closes More and Vita

The magazines will cease publication after their December/January issues.

TC Media has announced the closure of More magazine and Vita. Both titles will cease publication after their December/January issues, and the websites will be closed over the coming weeks.

More magazine launched in 2007 and its French counterpart Vita launched in 2008, both targeting women over the age of 40, Pierre Marcoux, SVP, business and consumer solutions, TC Media, tells MiC. More was published eight times per year, while Vita was published six.

The move, which is a result of a challenging economic period following the launch, has been made in order for TC Media to focus on what Marcoux says are its core brands. These include Canadian Living, Elle Canada, Elle Quebec, Style at Home, Decormag and Canadian Gardening.

In addition to the print products, Marcoux says TC Media is focusing on new launches like Fresh Juice which is produced with Loblaw as well as brand extensions, such as Style at Home‘s decor line which was launched in limited edition earlier this year to coincide with the magazine’s 15th anniversary.