The W Network in the new year is building its marketing campaign around the “All New W.”

Shelley Findlay, VP marketing, Women’s Networks, Corus Entertainment, tells MiC the campaign is geared to highlight the network’s new shows, new episodes and new faces, and build the profile of the talent across the network’s programming.

Targeting women aged 25 to 54, the campaign aims to reach them at multiple touchpoints in their lives, adds Findlay, while promoting programs such as Love It or List It, Buying & Selling with the Property Brothers, Majumder Manor, Come Date with Me and Candice Tells All.

The campaign includes TV spots on TLC, AMC, Peachtree, A&E, CNN and CNBC, OOH ads on buses and in Yonge & Dundas Square and throughout Toronto, radio ads in Toronto and Vancouver on CHUM and CHFI, print spots in Canadian House & Home, and additional support online through YouTube and Facebook.

Findlay says putting the talent front and centre as part of the campaign is something new and different for W.

“We’ve never profiled the talent to this extent and we are leveraging it on multi-platforms – both on and off the network. This group of talent has amazing star quality and have helped to build the W brand,” she says.

She adds that much of the winter campaign will kick off Jan. 7.

From Playback Daily