Articles Tagged ‘Corus Entertainment’

Murder Means Never Having to Say You're Sorry

Corus firms up specialty with new fall premiere dates

Specialty could be a sweet spot this fall as TV demand shoots back up, say media buyers.

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Lifestyle and entertainment affected by Global News layoffs

The changes include the cancellation of Global News’s daily news podcasts, Wait There’s More.

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Big Brother Canada coming back for more

Series host Arisa Cox has also taken on a larger role as an executive producer, tasked with increasing BIPOC representation across the board.

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Corus revenue down 24%, radio revenues cut in half

Despite engaged audiences, solid subscription revenue and increased interest in its digital product, TV revenues dropped by 21%.

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New Corus partnership allows for integrations in Fortnite, Call of Duty

The agreement with adtech network Playwire will also allow for esports sponsorships and influencer work.

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Corus unveils Global, specialty pickups

Despite filming restrictions and cancellations, several new and returning dramas have found a place on the schedule.

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Broadcasters join forces on advanced audience segments

The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.

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Corus creates first social series on Pinterest

The series is part of an effort to build brand love with Slice’s millennial female audience.

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Only one-fifth of Canadians want brands to stop advertising entirely

A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.

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Will radio audiences stick around after the crisis?

Plus, even as audiences surge, lack of ad support continues to be an issue.

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ICYMI: Global News expands on Amazon, CBC and Hot Docs pair

Plus, Disney+ celebrates a milestone.

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Corus cancels Upfronts, says Q4 programming unclear

The company also announced its Q2 revenues, which due to timing were essentially unaffected by the COVID-19 pandemic.

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Up(fronts) in the air

Most Canadian networks have not yet decided the fates of their Upfronts — but the issue is raising age-old questions about the relevance of the events.

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ICYMI: Comscore partners with Twitch

Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt’s Creek says good-bye.

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First Choice Haircutters ups its sponsorship spend with Big Brother Canada

In what the brand describes as its largest integration effort to date, it will have a physical presence in the reality show house while also sponsoring closed-captioning and 30-second broadcast spots.