Articles Tagged ‘Corus Entertainment’

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

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Top Chef Canada announces three new sponsors

Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.

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Corus partners with Comscore to measure branded content

The media company is working with the firm to better measure the ROI of its brand integration and sponsorship content.

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ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy

Plus, Twitter adds a new product to its ad suite.

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ICYMI: Buzzfeed becomes profitable, Food Network Canada gets festive

Plus, as the new hockey season lies in wait, TSN adds a new lunchtime radio show.

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Global adds more November premiere dates

Despite TV premieres rolling out more gradually, buyers are reporting that those who didn’t opt-in early are seeing inventory strain.

Retro TV

Sports ruled the summer, while U.S. nets perform well in Canada

A study of set top boxes revealed a fervent tuning in to sports, but Global ruled among Canadian national networks.

Doug Murphy

Tumbling ad revenue hits Corus Entertainment’s financial results

TV revenue for the most recent quarter fell 13% to $299.1 million as advertising revenue plummeted by 25%.

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Global sets the return date for its fall favourites

The network’s Wednesday night looks a little different now, as NCIS and its spin-offs make a return.

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Canada’s four big broadcasters get behind HireBIPOC initiative

Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.

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Raptors bring big views, Quebec’s biggest shows double: Numeris

Big Brother also drew big national attention.

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Big Brother stays on top, Raptors climb: Numeris

While America’s Got Talent didn’t crack the top three, it continued to boast improved numbers.

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How Corus is promoting its specialty differently this year

TV will still play a big part, but it’s also leaning on connected TV, TikTok and Snapchat to attract streaming enthusiasts.

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Global locks in fall schedule that includes new pickups

From a new Ken Jeong-hosted reality show to the revival of One Day at a Time, the network has added a number of new titles.