Articles Tagged ‘Corus Entertainment’

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Corus creates first social series on Pinterest

The series is part of an effort to build brand love with Slice’s millennial female audience.

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Only one-fifth of Canadians want brands to stop advertising entirely

A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.

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Will radio audiences stick around after the crisis?

Plus, even as audiences surge, lack of ad support continues to be an issue.

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ICYMI: Global News expands on Amazon, CBC and Hot Docs pair

Plus, Disney+ celebrates a milestone.

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Corus cancels Upfronts, says Q4 programming unclear

The company also announced its Q2 revenues, which due to timing were essentially unaffected by the COVID-19 pandemic.

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Up(fronts) in the air

Most Canadian networks have not yet decided the fates of their Upfronts — but the issue is raising age-old questions about the relevance of the events.

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ICYMI: Comscore partners with Twitch

Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt’s Creek says good-bye.

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First Choice Haircutters ups its sponsorship spend with Big Brother Canada

In what the brand describes as its largest integration effort to date, it will have a physical presence in the reality show house while also sponsoring closed-captioning and 30-second broadcast spots.

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Eight sponsors coming to Big Brother Canada

The long-running partnership with Wendy’s will continue for another season, while new travel, food and beauty brands have joined the show.

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Why Corus wants to get back to ‘edgy’ with The Edge

The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.

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ICYMI: NBC reveals its Peacock plans, Walrus names new exec director

Plus, Apple News hits a milestone for users.

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Growing TV ad revenue offsets radio declines at Corus

Television revenue hit $430 million for the first quarter of 2020, while merchandising and distribution revenue was also on the rise.

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Purdys steps in to sponsor new Food Network original

Great Chocolate Showdown will feature four challenges centered around the retailer’s signature treats.

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Global to bring FBI spinoff, Kids Say reboot for midseason

The midseason lineup will also feature the series finale of The Good Place and a new timeslot for The Unicorn.’

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Details released on Canada’s newest original cooking show

Corus is hoping cultural diversity and emotional appeal will attract international attention – and plenty of sponsors.