Articles Tagged ‘Corus Entertainment’

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Eight sponsors coming to Big Brother Canada

The long-running partnership with Wendy’s will continue for another season, while new travel, food and beauty brands have joined the show.

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Why Corus wants to get back to ‘edgy’ with The Edge

The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.

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ICYMI: NBC reveals its Peacock plans, Walrus names new exec director

Plus, Apple News hits a milestone for users.

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Growing TV ad revenue offsets radio declines at Corus

Television revenue hit $430 million for the first quarter of 2020, while merchandising and distribution revenue was also on the rise.

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Purdys steps in to sponsor new Food Network original

Great Chocolate Showdown will feature four challenges centered around the retailer’s signature treats.

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Global to bring FBI spinoff, Kids Say reboot for midseason

The midseason lineup will also feature the series finale of The Good Place and a new timeslot for The Unicorn.’

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Details released on Canada’s newest original cooking show

Corus is hoping cultural diversity and emotional appeal will attract international attention – and plenty of sponsors.

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Act now: Doug Murphy on the future of Canadian media

Corus CEO and president called on the newly-appointed heritage minister to hold Liberal campaign promises to account in altering the Broadcasting Act.

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Corus defends its CanCon flexibility request

“Fundamentally, Corus seeks additional timing flexibility, nothing more. No spending reductions will result,” said the media company.

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Record numbers of viewers tune into election night coverage

CTV the most-watched linear broadcast of the night while digital platforms draw millions across all major networks.

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How premiere week played out: Global

Corus’ Daniel Eves on the aging down of Global’s audience and the risks networks take with comedies.

PM Trudeau sits down with Jessi Cruickshank in Etobicoke. October 1, 2019.

Kin renews Facebook series New Mom Who Dis

The Jessi Cruickshank series will feature guest appearances from Liberal leader Justin Trudeau and the woman who invented (and regrets) gender reveal parties.

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Corus ups the spend for a bigger, broader fall campaign

Heavily driven by data, the campaign runs into December with social, digital presence and partnerships with Amazon, Miss Fresh.

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W aims to age down with brand refresh

W has traded in its tea-stained orange look for a more vibrant palette, signifying its shift from outdoor and DIY to dramas.

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Corus inks rep deal with Kidoodle.TV

New partnership creates a more brand-safe environment for advertisers and scales Corus’ ad inventory.