Mathieu Péloquin has been appointed as the VP of digital marketing solutions at TC Media, effective immediately.

The new role will be added onto Péloquin’s current duties as VP of marketing at the media co, and will make him responsible for digital offerings in content management, mobile and email marketing solutions and database marketing.

Péloquin joined TC Media in May 2010 as VP of database marketing solutions in the new media and digital solutions group. In 2011 he was promoted to VP of marketing at the company. Prior to coming to TC Media, Péloquin was the VP marketing at Reader’s Digest Canada.