Carat Montreal has announced that Ody Giroux is being promoted to the position of president at the agency’s Quebec office, effective immediately.

She takes over the position from Jacques Dorion who has been with Carat for 34 years and is leaving to pursue other experiences, according to an agency representative. Dorion was the founder of Stratégem, established in 1979, which was acquired by Carat in 1998.

Giroux has been with Carat since 1991, most recently working as the executive VP at Carat Montreal since January 2010.

“Ody Giroux is a natural leader with great knowledge of the challenges and opportunities that lie ahead in our industry, as well as the strategic issues specific to the Quebec market,” said Annette Warring, president, Aegis Canada in a release. “During all the years that Ody dedicated to the brands Carat serves, she has always known how to inspire both our clients and teams with her passion and professionalism. She is the right person to guarantee the growth and success of our service offer in Montreal.”