Aegis Media has expanded its search and digital performance marketing arm iProspect in Canada with the acquisition of specialist performance marketing agency nvi.

The acquired shop, established in 2005, has offices in Montreal and Toronto and focuses on search marketing and digital performance media, working with clients including Allstream, Rona, Club Med and Chapters/Indigo.

“Nvi is a market leader in search and digital in Canada,” said Nigel Morris, CEO Aegis Media Americas and EMEA in a release. “The Canadian performance market is evolving at a rapid pace and this acquisition will make us very well positioned to harness this growth.”

The acquisition of nvi will increase Aegis Media’s (which includes Carat, Vizeum and Isobar’s) Canadian digital revenue by 15% and as much as 33% in the Quebec market, according to the release.