Toronto-based Adapt Media has announced Dean Lacheur is joining the media supplier as its VP of national sales.

“I am extremely happy to welcome Dean as our new VP of sales,” said Jamie Thompson, president of Adapt Media, in a release. “After a few months of consulting with Dean we found that it would be in our best interests bringing him on full time to lead the sales team as Adapt takes its next steps in growth as an industry leader.”

Prior to joining Adapt Media, Lacheur launched the Elevator News Network and also spent time as the general manager and VP of national sales at Zoom Media.