Newad has announced Geneviève Roy has joined the company as its new business development director for Eastern Canada, working to promote the company’s multi-platform offerings in the region.

Prior to starting at Newad, Roy worked most recently as an account director at TC Media. The new role at Newad marks a return for Roy, who worked at the company’s business development network for two years until 2008 and also held a role at its Nightlife.ca website.

MiC caught up with Roy to ask her a couple questions about the language in her new role.

What is your favourite new word you have learned since starting at Newad?

Roy: It’s not really new but native ads is definitely a very interesting word these days, our clients bring up a new definition of this every day!

What piece of jargon do you hope to never hear again?

Roy: Working in silos.