Video advertising tech platform Videology has announced Tim Castree is joining its North American team as managing director.

Castree comes to the company from his most recent role as COO of North America for MediaVest, where he ran daily operations and worked with clients including Honda and Microsoft.

In his new role at Videology Castree will be responsible for leading the company’s business across North America and strengthen its strategy for providing cross-screen tech solutions for advertisers, agencies and media partners. He will report to Videology’s CRO Ryan Jamboretz.