ATN posts advertising boost

While overall revenue and subscription numbers dipped in the first quarter, the company saw gains in advertising.
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The Asian Television Network (ATN) posted an overall revenue drop for the first quarter of 2015, with numbers dipping to $6.2 million from $6.3 million in the same period last year.

The company, which operates 48 specialty channels, including a daily news channel targeting the South Asian community, attributes that loss to dips in subscription revenue, which moved to $5.1 million from $5.3 million for the same period in 2014. That subscription revenue drop is largely due to consumer pressure for lower retail costs, according to ATN’s first quarter financial report.

While subscription numbers were down, the company saw gains in advertising, thanks to an overall warming in the market, according to the first quarter report. ATN’s advertising revenue jumped 11% for the quarter, landing at $929,684 from $834,215 in the first quarter of 2014.

According to the CRTC’s most recent specialty channel report, ATN’s flagship news channel had 121,524 subscribers in 2013, down from 145,244 in 2012.

ATN’s advertising boost comes following recent news of cuts at Rogers Media’s OMNI network. The channel shed 110 jobs as it replaced local newscasts with two hour-long current affairs programs.

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