Clear Channel Canada grows digital airport presence

The OOH company has expanded the ways in which advertisers can reach commuters at Toronto's Pearson International Airport.

Clear Channel Canada is expanding ways in which advertisers can reach commuters at the country’s busiest airport. 

The OOH company has added 19 advertising faces to its existing digital network within Toronto’s Pearson International Airport. Those new spaces have been added to the current infrastructure, which includes 163 screens across Terminal 1, Terminal 3 and the airport exteriors.

The new additions include advertising on a pre-security digital network (see image, right), the screens on which commuters check domestic and international departure, arrival and transit times.

Advertisers will be able to reach commuters in the new Terminal 3 Pier A hallway, which opened last year as part of the airport’s enhancement project. The new network will allow brands to target passengers appropriately during periods of high traffic as they make their way through the airport.