Sonya Fatah
How skinny basic fared through 2016: report
Eight in 10 Canadians made no significant changes to their cable packages, but half of subscribers are considered “at risk” of cutting the cord.
Frontier debut pulls in 571K viewers
Discovery had already commissioned a second season of the series before the first episode premiered.
Working the reputation game: blog
Departing MiC news editor Sonya Fatah on why big-picture studies about Canadian cities are data points in the business of hyper-targeting.
Esurance grows brand visibility with Stampeders partnership
The U.S. auto insurance co is launching its established sports-focused branding strategy in Canada with this tie-up.
7-Eleven e-spies opportunity in eSports
The chain convenience store is looking to grow traffic to its downtown locations during the tournament at the Air Canada Centre.
Addictive Mobility launches new products
The new suite of products is aimed at capitalizing on mobile screen’s full real estate, while also keeping messaging short and sweet as attention spans decline.
New York Times setting up Canadian, Australian outposts
The U.S. publisher is looking at small, English-speaking markets as it seeks to expand its brand overseas.
Need a good movie recco? Just ask TIFFBOT
That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”
Starcom’s strategic nab: Mike Rumble
The media exec has moved over to the Publicis agency as head of strategy.
Still so gloriously hip
Gord Downie and his band pull in some mammoth numbers for the live airing of their Kingston concert on the CBC and online.
Looking into the future: Canada’s upcoming VR and AR spend
According to new numbers from the International Data Corporation, spend will reach $500 million U.S. next year.
autoTRADER’s enhanced targeting opp
The TRADER Corp has entered into a partnership with Coherent Path to enhance intel on the consumer’s decision-making journey.
Spotted! Kubo’s flock of magic birds
eOne is the force behind some artistic magic bringing birds to life on Toronto’s bus shelters to match the stop-animation nature of its latest film.
Spotted! Samsung’s #GalaxyLife rides into Toronto
The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.
CNN expands sales space in Canada
The international broadcaster has partnered with Adspace Sales to pursue branded-content and other sales ops in Canada.
