La Presse is celebrating the third anniversary of its mobile app with the release of a set of new readership metrics.

According to a release on those numbers, The La Presse+ app has grown its readership by almost 30% since replacing the weekday print version of the newspaper at the start of the year, according to a release.

The app sees an average of 725 downloads a day, with an average of 260,000 unique tablet users connecting to it on a daily basis. Readers report spending between 40 and 60 minutes a day with the app, depending on the day of the week, according to Spring 2016 Localytics data provided by La Presse.

La Presse’s digital platforms, which include La Presse+ along with LaPresse.ca and the La Presse mobile app, were visited by 2.4 million readers weekly in Québec, according to Vividata’s 2015 report.

Advertising revenues from La Presse+ now account for 75% of La Presse’s total ad revenues, up from just under 70% at the end of 2015, according to a company representative. All digital ad sales combined bringing in 88% of ad revenues, according to the company’s release. To date 1,800 advertisers have published an ad on the platform.

Since launching its own unique mobile app three years ago, the La Presse+ model has been spun-off into a new subsidiary of La Presse called Nuglif. That division is responsible for selling the La Presse+ model to other publishers globally, with the Toronto Star’s Star Touch signing on and launching its app last September. According to the latest public numbers from the Toronto Star, Star Touch hit 200,000 downloads in February, with an average of 45,000 unique sessions on weekdays and 50,000 on weekends.