Articles Tagged ‘La Presse’

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La Presse sets a readership record in July

The digital news provider is still embarking on new techniques to monetize its audience, having been victim to the troubled ad market.

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ICYMI: La Presse prepares for a cookie-less future

Plus, Vertical City joins the DPAA and Mitch Marner dips into esports.

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People Moves: A new VP at Starcom Montreal and more

Plus, programmatic and sales moves take place across the digital sphere.

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Pattison expands in Quebec, partners with La Presse

New digital screens will build Pattison’s presence in residential elevators, while content from La Presse will keep readers informed and entertained.

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La Presse introduces new non-skippable ad unit

The Quebec media giant developed the units in response to slowed revenue from COVID-19.

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La Presse nabs former Torstar director to lead Toronto operations

Media executive Sam Bevacqua will assemble and lead a Toronto team to develop more personalized business for the company away from Montreal HQ.

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La Presse issues layoff notices

Up to 15 positions could be eliminated by the holidays, the company has confirmed.

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Torstar, other pubs hedge bets on Apple News Plus

The legacy media company, as well as St. Joseph Communications, Corus Entertainment, Bell Media and others, are part of Apple’s new subscription product.

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La Presse widens advertiser appeal with new sections

Arts et être and Inspiration sections launch Saturday, February 9

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News media layoffs continue as La Presse, iPolitics make cuts

La Presse announced plans to cut up to 40 staffers through voluntary resignation the same day iPolitics cut five from its editorial team.

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La Presse hires new programmatic development director

The 133-year-old company is renovating its inventory to offer more to programmatic advertisers.

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La Presse one step closer to non-profit structure

The French-language news outlet first announced its plan to adopt a not-for-profit structure in May.

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La Presse pivots to programmatic ad model

The Quebec media company is going programmatic and creating a “La Presse network” for advertisers.

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Pierre-Elliott Levasseur on La Presse’s new proposal

The longstanding news organization wants to go non-profit. MiC explores what that would mean.