CHFI takes Toronto: PPM

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CHFI takes Toronto: PPM

Bray and Partners president David Bray outlines which radio stations pulled in the biggest audiences in Toronto, Montreal, Edmonton, Calgary and Vancouver between May 29 and Aug. 27.

September 8, 2017

By: David Bray

The new PPM release from Numeris completes the 13-week period covering May 29 to Aug. 27, 2017. Let’s take a look the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap went to CHFI-FM once again with a 11.3% share of hours tuned for adults 12+ (down from 11.6% last time out). CHUM-FM took the #1 spot for women 25 to 54 delivering a 17.0% share (up from 16.4%) followed by CHFI-FM with a 13.3% share (down from 13.5%).

In an unexpected twist, CHFI-FM held the #1 spot for males 25 to 54, posting an 11.2% share (up from 10.0 % in the last 13-week book) followed by Q107 at 10.6% and BOOM-FM with 10.5%. In an even more unusual twist, CHFI-FM led the way for men 18 to 34 with a 14.8% share. For women 18 to 34, CHUM-FM tops the list posting a 19.2% (down from 20.0%).

Vancouver: CBC Radio One grabs the top spot for adults 12+ with an 13.6% share of hours tuned (down from 13.8% last time out). Taking the top spot for women 25 to 54 was QM-FM, posting a 14.6% share (down from 16.8% last time out). Virgin grabbed the lead for men 25 to 54, delivering a 10.4% share (up from 7.8%) followed closely by the FOX at 10.1%. The FOX came out in front for men 18 to 34 with a 14.6% share of hours tuned (up from 14.0%). For women 18 to 34, Z95.3 took the top spot with 17.1% share.

Edmonton: 102.3 NOW Radio ruled the roost for adults 12+, posting a 10.9% share of hours tuned (up from 10.5%). NOW Radio takes top spot for women 25 to 54, delivering a 16.9% share (down from 19.0%). NOW also topped the list for men 25 to 54 with a 13.0% share (up from 12.0%). For men 18 to 34, Sonic led the way, posting a 15.3% share (down from 15.9%). For women 18 to 34, NOW delivered a 19.7% share (down from 21.6%).

Calgary: Country 105 led the way for adults 12+ with a 10.6% (up from 8.9%). Country 105 is especially popular with the ladies, taking #1 spot for women 25 to 54 delivering a 12.0% share (up from 11.1%). For men 25 to 54, X92.9 was the winner with a 10.6% share (up from 7.9%). CJAY92 took the top spot for men 18 to 34 delivering a 14.8% (up from 13.1%). Country 105 is the top for women 18 to 34 posting a 14.8% share (down from 15.8%).

Montreal (Total): CHMP 98.5FM was the top station for adults 12+ with a 13.5% share (down from 16.4%). The Beat 92.5 was the top for women, taking the highest spot for women 25 to 54, delivering a 14.7% share (up from 11.4%). For men 25 to 54, CHMP 98.5FM came out on top at a 14.3% share (down from 18.3%), followed by CHOM-FM at 12.1%. For men 18 to 34, 96.9 CKOI was the top pick with a 17.9% share (down from 18.6%). The Beat 92.5 was the winner for women 18 to 34 with an 18.9% share.

Toronto: