Destiny Media to focus on music marketing products

As a result, the media distribution company is redirecting efforts away from its video platform.

Destiny Media has announced a strategic shift for its products that will see it downgrade its commitment to its proprietary video platform and focus instead on its music services.

The 26-year-old company will now only offer maintenance and support for its Clipstream video platform, rather favouring to focus on the global expansion of its Play MPE music streaming software-as-a-service, used by the radio industry to stream pre-release music.

Play MPE currently accounts for 99% of Destiny’s revenues.

In a statement, the company said Clipstream “requires a substantial investment to continue to develop as a technology and as a business.” It is now “reviewing strategic alternatives” for the product.

Destiny was founded as a video game development company in Vancouver, but has evolved into a media distribution platform.

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