Toronto was abuzz last week when social and dating app Bumble hosted a three-day event – IRL.

Over 1,500 Torontonians attended the Bumble Hive event from May 4 to 6 on Queen St. W. At the event, the brand hosted panels covering everything from motherhood and female friendships to dating in the age of #MeToo and body positivism in the Instagram era.

Speakers included Bumble’s very own in-house sociologist Dr. Jess Carbino, artist Maria Qamar and writer and body image advocate Amanda Scriver, among others.

Although the event was free to attend, guests were required to show their Bumble profile upon entrance.

This was the first time the brand has hosted an event of this kind in Canada, but has done similar user-facing marketing initiatives in the U.S and U.K.

The app has grown to more than 58 million users (with 67.4% male and 32.6% female) since launching in 2014, initially gaining popularity for its focus on giving women more control of their online dating experience, a factor that differentiates it from similar apps like Tinder.

Bumble has since expanded to include “Bumble BFF” and “Bumble Bizz” for friendship and networking opportunities.