Catherine Phillips
Are brands missing opportunities with the 50+ cohort?
Buyers and media pros discuss what brands get wrong about the demo – and how to change their approach.
Hudson’s Bay, Koodo rule December radio in Toronto: Media Monitors
We look at the top buys for the last two weeks of the month.
Survivor comes out on top: Numeris
The reality program garnered more than two million viewers, taking over regular The Big Bang Theory.
ICYMI: Adapt Media inks new partnership
Plus, new features on Facebook and gifts from the Globe.
Spotted! A Shawn Mendes mural comes to life
The mural made of flowers was executed by Havas Media and Abcon Media to promote the Toronto-born artists’ upcoming global tour.
TV ad spend down despite high consumption: study
Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.
Joe Strolz on who really uses Snapchat
The social platform’s country manager tells MiC how the industry is changing – and tapping into users’ state of mind.
Matthew Logue on sponsorship game-changers
MKTG’s president shares his thoughts on sponsorship in Canada for MiC’s Industry Wish List.
Spotted! Mary Poppins swoops into Toronto
A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.
Golf Town, Pelmorex partnership digs into data
The partnership aims to increase Golf Town’s customer-base and ROI through the use of data on a traditional medium – flyers.
Studio71 beefs up partnership team
The digital company will also focus on further developing its relationship with Starcom/Spark.
YouTube, DoubleVerify partner on brand safety
The partnership aims to boost campaign success through both brand safety and suitability.
Revenues up at Transcontinental
The Q4 and fiscal 2018 results show revenues up at the Montreal-based publishing company.
How is social media affecting attitudes toward news?
Respondents may be more interested in speed than balance, according to a recent study.
Radio could kill the TV star: Deloitte
Duncan Stewart says that soon, young Canadians will spend more time listening to radio than watching TV.
