It’s time to see how the last PPM radio ratings of 2020 (also known as The Year from Hell) have shaken out.
The latest release from Numeris completes the thirteen-week period covering Aug. 31 to Nov. 29. All listening for this period occurred during the COVID-19 pandemic. Let’s look at the five PPM markets in terms of male (M) and female (F) and overall A12+ listenership.
Toronto
Bragging rights at the top of the ratings heap go to CBC Radio One, which delivered a 16.9% share for the A12+ audience (up from 15.9%). Taking the number-one spot with females aged 25-54 is Radio One, delivering an 11.3% share, followed by CHFI-FM with 10.2%.
Radio One holds the top spot for male listeners 25-54, posting a 12.9% share, followed by BOOM-FM with 11.7& and Q107 with 10.6%. CBC Radio One also leads the way for M18-34 with an 18.1%. followed by Q107 at 16.1%.
And for women 18-34, Q107 once again leads, posting a 19.7% (up from 17.3%).
Vancouver
CKNW grabs the number-one spot for A12+ with a 14.6% share of hours tuned (up from 13.5%). Taking the top spot for F25-54 was JR-FM posting a 12.3% share followed closely by ROCK 101 at 12%.
FOX holds the lead for M25-54 listeners, delivering a 13.4% share (up from 12.5%). The FOX is also out in front for M18-34 with a 21.1% share of hours tuned (up from 19.5%). When it comes to female listeners aged 18-34, ROCK 101 is well out in front with a 16.9% share.
Edmonton
UP 99.2 takes top honours with A12+, posting an 8.1% share of hours tuned (flat with the last book). NOW! Radio wins with F25-54, delivering a 17.2% share (up from 13.9%). Sonic tops the list for M25-54 with a 13.5% share (up from 12.1%). For M18-34, Sonic leads the way posting a 20.1%. NOW led with F18-34 delivering a 22.2%.
Calgary
New Talk 770 leads the way for A12+ with an 9.6% (up from 8.3%). 101.5 Today Radio is popular with females, taking the number-one ranking for F25-54 and delivering a 15.9% share (up from 14.5%). For M25-54, X92.9 rules with a 9.4% (down from 10.5%). XL 103 takes top spot for M18-34 delivering a 10.9%. Wild 95.3 steps out front for F18-34 posting a 12.5% share followed by Country 105 at 12.4%.
Montreal
Francophone: CHMP 98.5FM leads for A12+ with a 20.4% share (down from 21.8%). 105.7 Rythme is tops with females, taking #1 spot for F25-54, delivering a 17.4% share (down from 20.2%). For M25-54, NRJ 94.3 is on top at 17.6% share (up from 16.8%).
Anglo: For A12+ CJAD 800 leads with a 29.8% (up from 28.7%). For F25-54, The Beat 92.5 is, once again, waaaay out in front with a 30.8% share (down from 31.8). For M25-54, CHOM is #1 at 25.1% (down from 28.5%).
Charts show percentage share of hours tuned, Mon.-Sun, 5a-1a.
David Bray is president of Bray and Partners