TD Bank Group has inked an exclusive sponsorship deal with online news and entertainment talk show The Brandon Gonez Show.

TD is now the Official Bank of the show, and will also sponsor “Building Better with Brandon,” a new special feature in each episode that focuses on helping young Canadians and communities of colour develop essential financial skills.

Michael Armstrong, VP of brand and corporate sponsorships at TD Bank Group, says the sponsorship fits well with its history of supporting diverse communities and underrepresented voices in media, as well as supporting financial literacy to make clients feel more confident about their financial future.

The Brandon Gonez Show, started by the former CP24 personality one year ago, reached one million views by the end of 2021, with an average audience per episode of 20,000 to 25,000 across all of its social channels. Its audience is predominantly (80%) between the ages of 18 to 44, according to Gonez Media.

A new season begins Jan. 23, with new 15-to 25-minute episodes airing every Sunday on YouTube, while News You Can Use, a short-form update on news and current events, airs Tuesdays and Fridays.

Although ad opps for year-long involvement are almost filled, Gonez Media is still looking for some seasonal partners.