Captivate adds QR codes to make DOOH more shoppable

The partnership with ACTV8me also aims to add more measurability and prove media attribution ads on the network.

The Captivate DOOH video network has formed a strategic alliance with martech company ACTV8me to integrate its Sequential QR (SQR) code solution with Captivate’s ad inventory.

The partnership is now live across Canada and the U.S. Captivate has over 30,800 screens in 108 markets in North America, primarily in residential and office towers.

With the SQR Code, brands can enhance campaigns to transform ads into a direct-to-consumer (DTC) experience without changing the front-end creative by displaying ACTV8me’s SQR Code. The code enables brands to create a personalized experience and consumers to transact with one click. Content and ads instantly become shoppable, data-driven and measurable, ultimately closing the sales loop to prove media attribution.

Other features include native wallet integration that allows consumers to save offers into Apple Pay or Google Pay instantly and redeem online, in-store and in-venue. By using geofencing, brands can remind consumers of existing offers with timely notifications once they are within proximity to a point of interest. By utilizing geolocation, the same SQR Code can display different promotional and content offerings based on a consumer’s location, time of day, and number of interactions.