Bitbuy is working with Canadian media and technology company Oongalee on an OOH campaign to generate more traffic to its crypto trading platform.

Featuring a creative that stars NBA Champion Kyle Lowry, the new campaign will be showcased across 5,000 screens in Oongalee’s network of partner restaurants across Canada. The collaboration has already generated more than 500 interactions since September 2022, with the creative’s call-to-action sending traffic to Bitbuy’s app.

Oongalee operates a network of table- and bar-top screens. In addition to their ad capabilities, the gateways allow guests to charge phones, with restaurants able to show info like menus and sports scores. The company also claims to offer the highest dwell time in the OOH industry, since people sit in front of its screens for at least an hour on average.

“Oongalee’s gateways presented us with a unique and innovative touchpoint where we could reach our audience in a targeted way,” said Charlie Aikenhead, SVP of marketing at Bitbuy.

Bitbuy’s primary target audience is men between the ages of 25 and 45, and it was particularly interested in reaching sports fans, who tend to over-index with interest in crypto. Aikenhead said restaurants in Oongalee’s network were particularly useful in reaching that target, especially when paired with creative featuring Lowry, would get them to stop and take notice.

The company added a QR code to the ads giving it the ability to test out different creative options to determine which is the most effective.

“This gives us the opportunity to drill down even further to determine if there is a particular day of the week or time of day when people are more receptive to interacting with our brand,” added Aikenhead.