Destination Québec Cité has produced a new print magazine it hopes will be a physical, design-focused compliment to its digital efforts to guide tourists.
Québec Cité magazine features content that guides visitors through the region’s activities, restaurants and other attractions, from the well-known destinations to recommendations from locals for their best-kept secrets.
The magazine is a co-production with Association hôtelière de la région de Québec, the trade organization representing the region’s hotels, and content agency Mason 1608 developed and designed the issue.
First announced in May, the magazine’s first issue has now been distributed to 14,000 hotel rooms in the Québec City region, as well as high-traffic tourist destinations. Currently slated to be a twice-annual free publication (the next edition is scheduled for the summer), the magazine also replaces Destination Québec Cité’s annual tourist guide.
Robert Mercure, general manager of Destination Québec Cité, says the magazine answers a need visitors have expressed for guidance on things to do and how to immerse themselves in Quebec City’s culture. It also meant to compliment the organization’s planning tools and content already available on digital platforms.
“Even if we are driven by opportunities to seduce people remotely via digital channels, we like the idea of giving visitors an opportunity to put their phones away once they’ve arrived at their destination,” Mercure says. “They can take time to leaf through the Québec cité magazine while comfortably lounging in their room. Some might even take it home as a souvenir.”
“Our hotels are more often than not a gateway for those visiting, meaning we are their first stop when they arrive at their destination,” adds Alupa Clarke, general manager of the Association hôtelière de la région de Québec. “Having a high-quality tourist magazine close at hand in every hotel room in the region is the key to revealing all our tourist, heritage and cultural destinations and ensuring their arrival is perfect.”
