Captivate has signed a partnership with WeWork that makes the DOOH video network the exclusive ad sales rep for co-working locations in the U.S. and Canada.

Captivate video content will now appear on existing digital screens in all WeWork lobbies, elevator banks and communal workspaces. Available advertising also includes offers custom branded solutions, such as content alignment and branded integrations, in contextually relevant environments.

The company has also developed a programming mix for WeWork tailored specifically for professionals, which gives advertisers access to an audience that makes both business and personal purchase decisions.

The partnership extends the Captivate network by more than 180 locations, 20 of which are located within Canada. Between both office and residential buildings, Captivate’s total screen count is now over 14,500.