As Canadians begin planning their spring getaways, travel-related brands have turned to the radio in order to reach them, according to data from media intelligence firm AdEase for the week of Jan. 16 to 22.

Destination Ontario was the top radio buyer in Toronto and Ottawa, while Transat began a new campaign in the top 10 in both Toronto and Montreal. Air Canada boosted its buy in Montreal and began a new campaign in Vancouver. Sunwing Vacations was in the top 10 in Calgary, while Selloff Vacation was also among the most active in Toronto.

Also beginning a new campaign strong was Toyota, which landed in the top 10 in Toronto, Ottawa and Vancouver. Meal delivery service HelloFresh began a new radio push in the top ten in both Calgary and Edmonton.

A number of other brands maintained health buys from recent weeks, with Subway and Spence Diamonds both landing in the top ten in four different cities.

Categorically, QSRs remained in the top ten in all seven markets AdEase monitors, topping the list in Calgary, Edmonton and Vancouver. Dine-in restaurants, travel-related brands and TV networks also bought strong across markets.

Toronto

Advertisers

1. Destination Ontario: 1250 (NC)
2. Air Transat: 1173 (-)
3. Subway: 1125 (2)
4. Toyota Dealers Association: 1121 (-)
5. Specsavers: 1007 (3)
6. Selloff Vacations: 1051 (-)
7. Canadian Boat Shows: 1007 (6)
8. Spence Diamonds: 982 (4)
9. CTV: 904 (11)
10. Tim Horton’s: 879 (7)

Categories

1. Travel agency: 2827 (20)
2. Dine-in restaurants and bars: 2552 (5)
3. QSRs: 2530 (1)
4. Airlines: 2081 (176)
5. Eyewear and optical stores: 1400 (7)
6. Television Networks: 1376 (2)
7. Jewelry stores: 1328 (3)
8. Tourism boards: 1305 (3)
9. Grocery stores and supermarkets: 1139 (9)
10. Imported SUVs: 1120 (90)

Montreal

Advertisers

1. Gouvernement du Quebec: 1736 (NC)
2. CTV: 1295 (NC)
3. IGA: 925 (7)
4. Cora Restaurants: 768 (-)
5. Drug Free Kids: 692 (NC)
6. Air Transat: 680 (-)
7. Tim Hortons: 647 (4)
8. Montreal International Auto Show: 557 (33)
9. Air Canada: 556 (127)
10. Scotiabank: 509 (8)

Categories

1. Television networks: 2612 (NC)
2. Government: 1736 (NC)
3. Dine-in restaurants and bars: 1621 (5)
4. QSRs: 1287 (3)
5. Online travel agency: 1173 (105)
6. Grocery stores and supermarkets: 1046 (8)
7. Airlines: 1030 (-)
8. Radio: 701 (6)
9. Youth associations: 692 (10)
10. Furniture stores: 659 (7)

Quebec City

Advertisers

1. Groupe V Media: 530 (3)
2. TVA TV: 493 (NC)
3. Gouvernement du Quebec: 293 (1)
4. Tele-Quebec: 289 (NC)
5. IGA: 281 (14)
6. Dormez-Vous Sleep Centers: 275 (5)
7. Groupe St-Hubert: 249 (221)
8. Subway: 231 (6)
9. Cora Restaurants: 214 (-)
10. Hyundai Dealers Association: 212 (-)

Categories

1. Television networks: 1640 (NC)
2. Dine-in restaurants: 1503 (NC)
3. Real estate agents: 561 (12)
4. QSRs: 535 (NC)
5. Mattress stores: 441 (NC)
6. Grocery stores and supermarkets: 377 (16)
7. Gyms: 354 (6)
8. Eyewear and optical stores: 304 (23)
9. Auto repair services: 300 (13)
10. Local government: 293 (3)

Ottawa

Advertisers

1. Destination Ontario: 971 (NC)
2. Ottawa Senators: 740 (10)
3. Toyota Dealers Association: 678 (-)
4. Spence Diamonds: 627 (8)
5. Consolidated Credit Counselling Services: 597 (9)
6. Loto-Quebec: 597 (54)
7. Tim Horton’s: 594 (11)
8. CTV: 543 (23)
9. CityTV: 531 (6)
10. Interprovincial Lottery Corporation: 529 (15)

Categories

1. Dine-in restaurants: 1661 (12)
2. TV networks: 1628 (1)
3. QSRs: 1298 (2)
4. Grocery stores and supermarkets: 1144 (6)
5. Tourism boards: 1141 (3)
6. TV and streaming services: 955 (5)
7. Furniture stores: 947 (29)
8. Casinos: 810 (26)
9. Vision correction surgery: 784 (4)
10. Hockey teams: 775 (9)

Calgary

Advertisers

1. Government of Alberta: 2305 (2)
2. Spence Diamonds: 1116 (1)
3. Ford Dealers Association: 925 (109)
4. Tim Horton’s: 780 (NC)
5. Subway: 723 (7)
6. Coast Appliances: 697 (NC)
7. CTV: 635 (3)
8. Sunwing: 622 (-)
9. HelloFresh: 618 (-)
10. WestJet: 565 (13)

Categories

1. QSRs: 2289 (NC)
2. Local government: 2111 (11)
3. Online travel agency: 1683 (18)
4. Jewelry stores: 1141 (3)
5. Heating and cooling services: 1090 (14)
6. Dine-in restaurants: 1070 (10)
7. Eyewear and optical stores: 1005 (39)
8. Appliance stores: 944 (4)
9. Domestic Trucks: 925 (95)
10. TV networks: 878 (2)

Edmonton

Advertisers

1. Government of Alberta: 2346 (NC)
2. Spence Diamonds: 943 (NC)
3. HelloFresh: 829 (-)
4. Ford Dealers Association: 737 (306)
5. Tim Horton’s: 680 (3)
6. Veterans Affairs Canada: 608 (451)
7. Canadian Blood Services: 604 (8)
8. FreshCo: 556 (7)
9. CTV: 506 (5)
10. Stingray: 486 (14)

Categories

1. QSRs: 2392 (NC)
2. Local government: 1872 (7)
3. Heating and cooling services: 1701 (NC)
4. Dine-in restaurants: 1353 (NC)
5. Jewelry stores: 1119 (2)
6. Lottery: 939 (21)
7. Eyewear and optical stores: 873 (22)
8. Meal kits: 829 (-)
9. TV networks: 820 (5)
10. Grocery stores and supermarkets: 798 (6)

Vancouver

Advertisers

1. British Columbia Lottery Corp.: 1360 (43)
2. Toyota Dealers Association: 1151 (-)
3. Subway: 1031 (1)
4. Spence Diamonds: 999 (3)
5. Tim Hortons: 857 (NC)
6. Air Canada: 829 (-)
7. Government of British Columbia: 742 (-)
8. Reliance Home Comfort: 708 (-)
9. Coast Appliances: 630 (8)
10. CTV: 590 (4)

Categories

1. QSRs: 2353 (NC)
2. Online travel agencies: 2004 (25)
3. Dine-in restaurants: 1496 (5)
4. Sports betting: 1316 (48)
5. Heating and cooling services: 1172 (26)
6. Jewelry stores: 1109 (3)
7. TV networks: 866 (2)
8. Local government: 861 (-)
9. Airlines: 829 (127)
10. Loans: 822 (6)