Provincial governments and their agencies had another big week on the radio, according to data from marketing intelligence firm AdEase for Jan. 30 to Feb. 5.

In Toronto and Ottawa, the Government of Ontario and Destination Ontario both had big boosts in radio spending. The tourism board was promoting winter travel destinations within the province, while the government was promoting the fact that pharmacists now have more ability to help treat simple health conditions.

The Government of Quebec also maintained its top spot in Montreal, with the Government of Alberta still number one in both Edmonton and Calgary. In Vancouver, the Government of British Columbia was the seventh-most active radio advertiser (up slightly from ninth the week prior), but the British Columbia Lottery Corporation once again bought the second-most spots in the city.

Elsewhere, Tim Hortons kicked off a new radio push, landing somewhere in the top ten across markets. CTV maintained its spot in the top ten spot across cities. In automotive, the Subaru Dealers Association continued a radio campaign targeting Ontario with the most spots in Ottawa and third-most in Toronto, while the Ford Dealers Association maintained its spots in Calgary and Edmonton.

Toronto

Advertisers

1. Destination Ontario: 1368 (156)
2. Government of Ontario: 1287 (429)
3. Subaru Dealers Association: 1016 (8)
4. CTV: 1002.67 (6)
5. Tim Hortons: 918 (439)
6. Shoppers Drug Mart: 893 (182)
7. Canadian Blood Services: 890 (436)
8. Belairdirect: 871 (338)
9. Spence Diamonds: 866 (10)
10. Speedy Glass: 858 (-)

Categories

1. Dine-In Restaurants & Bars: 2691 (2)
2. Grocery Stores & Supermarkets: 1669 (4)
3. Television Networks: 1599.35 (5)
4. Local Government: 1534 (60)
5. Tourism Boards: 1484 (87)
6. Heating & Cooling Services: 1437 (18)
7. Quick Serve Restaurants: 1334 (6)
8. Online Travel Agency: 1202 (1)
9. Jewelry Stores: 1069 (NC)
10. Automotive Imports: 1016 (NC)

Montreal

Advertisers

1. Gouvernement Du Quebec: 1751 (NC)
2. CTV: 1633 (3)
3. Federation Des Chambres De Commerce Du Quebec: 750 (4)
4. Cora Restaurants: 716 (5)
5. Drug Free Kids: 684 (6)
6. Tim Hortons: 630 (201)
7. Bell: 615 (27)
8. IGA: 524 (19)
9. IHeartMedia: 497 (13)
10. Gary Chartrand: 492 (372)

Categories

1. Television Networks: 2263 (1)
2. Dine-In Restaurants & Bars: 2107.5 (3)
3. Local Government: 2097 (2)
4. Business Associations: 1011.5 (5)
5. Quick Serve Restaurants: 769 (10)
6. Grocery Stores & Supermarkets: 684 (18)
6. Youth Associations: 684 (8)
8. Online Travel Agency: 671 (6)
9. Pharmacies & Drug Stores: 650 (22)
10. Mattress Stores: 530 (16)

Ottawa

Advertisers

1. Destination Ontario: 1134 (32)
2. Subaru Dealers Association: 966 (1)
3. Government of Ontario: 906 (-)
4. Spence Diamonds: 776 (3)
5. Public Service Alliance of Canada: 741 (NC)
6. Easy Financial: 640 (66)
7. Tim Hortons: 615 (-)
8. Bell: 605 (33)
9. CTV: 592 (7)
10. Consolidated Credit Counseling Services: 562 (11)

Categories

1. Television Networks: 1545.67 (2)
2. Local Government: 1491 (3)
3. Dine-In Restaurants & Bars: 1419 (1)
4. Grocery Stores & Supermarkets: 1378 (NC)
5. Tourism Boards: 1138 (36)
6. Automotive Imports General: 966 (5)
7. Jewelry Stores: 949 (6)
8. Loans: 829 (34)
9. Unions: 803 (15)
10. Heating & Cooling Services: 803 (31)

Edmonton

Advertisers

1. Government of Alberta: 2398 (NC)
2. CTV: 963 (3)
3. Spence Diamonds: 864 (2)
4. Hellofresh: 822 (NC)
5. Ford Dealers Association: 627 (NC)
6. Tim Hortons: 617 (-)
7. Veterans Affairs Canada: 587 (-)
8. IHeartMedia: 560 (11)
9. FreshCo: 547 (6)
10. Stars Lottery: 516 (13)

Category

1. Local Government: 1935 (NC)
2. Grocery Stores & Supermarkets: 1716 (6)
3. Lottery Draws: 1540 (4)
4. Heating & Cooling Services: 1495 (2)
5. Television Networks: 1249.16 (3)
6. Jewelry Stores: 1194 (7)
7. Quick Serve Restaurants: 1031 (8)
8. Dine-In Restaurants & Bars: 977 (5)
9. Eyewear & Optical Stores: 902 (NC)
10. Meal Kit Services: 822 (11)

Calgary

Advertisers

1. Government of Alberta: 2482 (NC)
2. CTV: 997 (NC)
3. Spence Diamonds: 800 (7)
4. Tim Hortons: 786 (-)
5. ATB Financial: 770 (NC)
6. Ford Dealers Association: 765 (3)
7. Coast Appliances: 671 (8)
8. Sunwing Travel: 664 (9)
9. WestJet: 651 (10)
10. Specsavers: 627 (13)

Categories

1. Local Government: 2249 (NC)
2. Grocery Stores & Supermarkets: 1942 (5)
3. Online Travel Agency: 1315 (2)
4. Dine-In Restaurants & Bars: 1199 (7)
5. Television Networks: 1187.17 (3)
6. Heating & Cooling Services: 1164 (16)
7. Quick Serve Restaurants: 1112 (4)
8. Loans: 1110 (13)
9. Eyewear & Optical Stores: 1072 (6)
10. Financial Planning: 900 (11)

Vancouver

Advertisers

1. CTV: 1293 (4)
2. BCLC/British Columbia Lottery Corporation: 1264 (NC)
3. Spence Diamonds: 1082 (6)
4. Shoppers Drug Mart: 875 (152)
5. Tim Hortons: 866 (-)
6. Scotiabank: 854 (1)
7. Government of British Columbia: 787 (9)
8. Royal BC Museum: 784 (-)
9. Reliance Home Comfort: 781 (122)
10. Real Canadian Superstores: 766 (25)

Categories

1. Dine-In Restaurants & Bars: 1755 (2)
2. Grocery Stores & Supermarkets: 1740 (8)
3. Television Networks: 1528.66 (4)
4. Auto Repair Services: 1526.5 (15)
5. Heating & Cooling Services: 1303 (18)
6. Sports Betting: 1288 (5)
7. Loans: 1248 (NC)
8. Quick Serve Restaurants: 1247 (3)
9. Jewelry Stores: 1150 (6)
10. Online Travel Agency: 983.5 (1)