McDonald’s was the most active buyer of TV spots in Canada last week, according to AdEase data for Feb. 13 to 19.
The chain was once again the top advertiser across the four biggest TV markets, as well as on specialty channels. McDonald’s ads continued to include promoting its $1 coffee promotion, as well as some behind a new partnership with Toronto Raptor Pascal Siakam.
McDonald’s buy – as well as continued strong buys from Tim Hortons across several markets – also led QSRs to once again be the most active advertiser category.
The other top advertisers will look familiar to those keeping track from recent weeks, with the likes of Advil and Subaru also maintaining a strong TV presence. P&G was also highly active with strong buys behind its Downy and Tide brands.
Ongoing campaigns and promotions from Leon’s and The Brick helped furniture stores maintain their number two spot in the category rankings across markets, moving up from fourth place in the case of Toronto.
Toronto
Advertisers
1. McDonald’s: 1393 (1)
2. Interprovincial Lottery Corporation: 858 (2)
3. OLG: 753 (14)
4. Subaru Canada: 647 (6)
5. Advil: 573 (4)
6. Crave: 570 (3)
7. TD: 513 (17)
8. Leon’s: 498 (5)
9. Sportsnet: 477.33 (12)
10. Downy: 430 (7)
Categories
1. Quick Serve Restaurants: 3115 (NC)
2. Furniture Stores: 1318 (4)
3. Lottery Draws: 1055 (2)
4. TV & Streaming Services: 1001 (3)
5. Online Casinos: 785 (6)
6. Television Networks: 727.66 (9)
7. Automotive Corporate: 697 (19)
8. Online Travel Agency: 641 (7)
9. Dine-in Restaurants & Bars: 607 (8)
10. Pain Relief Medication: 537 (NC)
Montreal
Advertisers
1. McDonald’s: 659 (NC)
2. Tim Horton’s: 480 (3)
3. Subaru Canada: 453 (4)
4. Downy: 376 (6)
5. Gouvernement Du Quebec: 351 (36)
6. Tide: 333 (8)
7. Bell: 332 (2)
8. Crave: 326 (5)
9. Desjardins: 318 (8)
10. Structube: 315 (NC)
Categories
1. Quick Serve Restaurants: 1799 (NC)
2. Furniture Stores: 1081 (NC)
3. Online Travel Agency: 481 (5)
4. TV & Streaming Services: 476 (NC)
5. Automotive Corporate: 467 (17)
6. Import SUVs: 401 (7)
7. Grocery Stores & Supermarkets: 369 (13)
8. Pharmacies & Drug Stores: 359 (22)
9. Local Government: 352 (40)
10. Insurance Brokers: 305 (9)
Calgary
Advertisers
1. McDonald’s: 1007 (NC)
2. Advil: 567 (NC)
3. Uber: 548 (21)
4. Subaru Canada: 545 (6)
5. The Brick Warehouse Corporation: 533 (9)
6. TD: 501 (12)
7. Leon’s: 471 (5)
8. Sportsnet: 416 (NC)
9. Tim Hortons: 410 (10)
10. Nissan Dealers Association: 383 (13)
Categories
1. Quick Serve Restaurants: 2453 (NC)
2. Furniture Stores: 1651 (NC)
3. Food Delivery Services: 641 (5)
4. Online Travel Agency: 630 (3)
5. Automotive Corporate: 599 (10)
6. Pain Relief Medication: 571 (7)
7. TV & Streaming Services: 515.33 (6)
8. Lottery Draws: 479 (4)
9. Import SUVs: 473 (8)
10. Cough, Cold & Sinus Medication: 436 (11)
Vancouver
Advertisers
1. McDonald’s: 978 (NC)
2. Advil: 577 (NC)
3. Subaru Canada: 544 (5)
4. Uber: 515 (15)
5. The Brick: 433 (10)
6. Leon’s: 431 (4)
7. Sportsnet: 408 (6)
8. Tim Hortons: 390 (NC)
9. Nissan Dealers Association: 379 (11)
10. TD: 367 (83)
Categories
1. Quick Serve Restaurants: 2631 (NC)
2. Furniture Stores: 1284 (NC)
3. Food Delivery Services: 643.5 (4)
4. Automotive Corporate: 600 (10)
5. Pain Relief Medication: 593 (NC)
6. Online Travel Agency: 518 (3)
7. TV & Streaming Services: 490.33 (6)
8. Import SUVs: 478 (9)
9. Cough, Cold & Sinus Medication: 395 (11)
Specialty (National)
Advertisers
1. McDonald’s: 2472 (NC)
2. Tim Hortons: 1382 (3)
3. Subaru Canada: 1380 (6)
4. Crave: 1367 (NC)
5. Trivago: 1119 (NC)
6. Downy: 933 (13)
7. RBC: 922 (8)
8. Pokerstars.net: 882 (14)
9. Leon’s: 880 (11)
10. Swiss Chalet: 877 (12)
Categories
1. Quick Serve Restaurants: 7263 (NC)
2. Television Networks: 3337 (5)
3. TV & Streaming Services: 2795 (NC)
4. Furniture Stores: 2727 (NC)
5. Online Travel Agency: 2563 (2)
6. Dine-in Restaurants & Bars: 1720 (NC)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 1561 (8)
8. Automotive Corporate: 1411 (19)
9. Import SUVs: 1370 (7)
10. Pain Relief Medication: 1246 (NC)
