Hypercell, a Finnish OOH audience measurement provider, and Mobilytics, a Canadian mobile OOH measurement group, are collaborating on a new solution designed to provide real-time OOH analytics and retargeting capabilities.

Mobilytics specializes in beacon technology, patented measurement hardware and analytics for mobile OOH assets. Hypercell’s offering is crowd movement measurement directed towards street furniture, shopping malls and other pedestrian-heavy locations in urban areas, with emphasis on real-time measurement.

The new measurement product combines Hypercell’s data processing with Mobilytics’ hardware solution. The two companies will be able to provide OOH sellers and ad buyers a real-time measurement and campaign reporting service that can be easily integrated into any programmatic platform. 

Mobilytic’s CEO Casey Binkley says the collaboration will enable much faster deployment with clear competitive advantages for new and existing clients. “Our team has been perfecting the craft of mobile measurement over eight years. Partnering with Hypercell is a natural step to progress real-time audience measurement for the global OOH community.” 

The new partnership will provide services globally.