Influencer marketing management company Embold has launched a new offering that aims to streamline the process of launching influencer campaigns.

CampaignPlus is designed to make influencer marketing accessible to all marketers, regardless of the size of their business or budget. The platform is free for both influencers and brands, and offers a range of audience data, campaign management tools and campaign analytics.

With the platform helping advertisers set up and manage their campaign themselves, they then have the option of working with Embold to recruit influencers that meet their needs, based on product, marketing needs and target audience.

“Influencer marketing is one of the most potent means of reaching new customers, and we are determined to make it a walk in the park for all,” said Umair Tazeem, founder and CEO of Embold.

Embold also says it is in the process of exploring artificial intelligence to simplify the process even further in future updates.