Top advertisers hold onto their spots: AdEase TV

McDonald's, Subaru and Tim Hortons continued to keep up their TV presences behind recent marketing priorities.

Things stayed relatively unchanged across Canada’s biggest TV ad markets, according to media monitoring data from AdEase for the week of May 29 to June 4.

McDonald’s, Subaru and Tim Hortons were once again the three most active TV advertisers, largely supporting the same campaigns that have been getting the bulk of their focus in recent weeks.

McDonald’s ran of mix of ads promoting its summer drinks, Quarter Pounder and drive-thru. Subaru is continuing to promote the new Ascent, while Tim Hortons is continuing to advertise recent barbecue additions to its menu.

Recent top-ten advertisers Subway, Tide and Chevrolet moved their buys up slightly, while Unilever’s Dove and P&G’s Febreeze made big jumps in their respective TV presences.

Vancouver

Top Advertisers

  1. McDonald’s: 880 (LW: 1)
  2. Subaru Canada: 730 (LW: 2)
  3. Tim Hortons: 515 (LW: 4)
  4. Uber: 462 (LW: 462)
  5. A&W: 451 (LW: 546)
  6. Subway Restaurants: 369 (LW: 5)
  7. Doordash: 352 (LW: 11)
  8. Nissan Dealers Association: 322 (LW: 26)
  9. Dove: 320 (LW: 267)
  10. Dairy Queen Corporation: 319 (LW: 10)

Top Categories

  1. Quick Serve Restaurants: 3394 (LW: 1)
  2. TV & Streaming Services: 904 (LW: 3)
  3. Furniture Stores: 727 (LW: 2)
  4. Food Delivery Services: 633 (LW: 8)
  5. Import SUVs Corporate: 588 (LW: 4)
  6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 554 (LW: 16)
  7. Automotive Corporate: 510 (LW: 6)
  8. Domestic Light: 470 (LW: 78)
  9. Department Stores: 467 (LW: 10)
  10. Online Travel Agency: 405 (LW: 18)

Calgary

Top Advertisers

  1. McDonald’s: 873 (LW: 2)
  2. Subaru Canada: 731 (LW: 3)
  3. Tim Hortons: 523 (LW: 6)
  4. A&W: 483 (LW: 513)
  5. Save-On-Foods: 473 (LW: 8)
  6. The Brick Warehouse Corporation: 467 (LW: 14)
  7. Wendy’s Restaurant: 421 (LW: 5)
  8. Subway Restaurants: 401 (LW: 4)
  9. Doordash: 351 (LW: 15)
  10. Blue Cross Insurance: 329 (LW: 23)

Top Categories

  1. Quick Serve Restaurants: 3541 (LW: 1)
  2. TV & Streaming Services: 943 (LW: 3)
  3. Furniture Stores: 858 (LW: 2)
  4. Food Delivery Services: 679 (LW: 9)
  5. Online Travel Agency: 599 (LW: 23)
  6. Import SUVs Corporate: 584 (LW: 5)
  7. Automotive Corporate: 534 (LW: 4)
  8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 531 (LW: 13)
  9. Grocery Stores & Supermarkets: 473 (LW: 10)
  10. Domestic Light Beer: 453 (LW: 72)

Toronto

Top Advertisers

  1. McDonald’s: 932 (LW: 4)
  2. Subaru Canada: 781 (LW: 5)
  3. Interprovincial Lottery Corporation/ILC: 742 (LW: 2)
  4. Rogers Communications: 738 (LW: 3)
  5. Tim Hortons: 537 (LW: 7)
  6. Crave TV: 497.5 (LW: 6)
  7. Government of Ontario: 413 (LW: 8)
  8. Uber: 411 (LW: 467)
  9. Ontario Racing Association: 407 (LW: 153)
  10. Subway Restaurants: 406 (LW: 9)

Top Categories

  1. Quick Serve Restaurants: 3015 (LW: 1)
  2. TV & Streaming Services: 2049.5 (LW: 2)
  3. Lottery Draws: 1270 (LW: 4)
  4. Food Delivery Services: 649 (LW: 11)
  5. Dine-In Restaurants & Bars: 637 (LW: 5)
  6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 613 (LW: 30)
  7. Furniture Stores: 585 (LW: 3)
  8. Online Casinos: 571.5 (LW: 10)
  9. Import SUVs Corporate: 556 (LW: 8)
  10. Online Travel Agency: 520 (LW: 23)

Montreal

Top Advertisers

  1. McDonald’s: 674 (LW: 1)
  2. Subaru Canada: 616 (LW: 3)
  3. BCE (Bell): 591.5 (LW: 6)
  4. Tim Hortons: 550 (LW: 2)
  5. Cirque du Soleil Inc: 502 (LW: 5)
  6. Subway Restaurants: 410 (LW: 11)
  7. Chevrolet Canada: 396 (LW: 8)
  8. IGA Food Stores: 393.5 (LW: 4)
  9. Interprovincial Lottery Corporation/ILC: 387 (LW: 12)
  10. Air Canada Corp: 376 (LW: 80)

Top Categories

  1. Quick Serve Restaurants: 2354 (LW: 1)
  2. Furniture Stores: 907 (LW: 2)
  3. TV & Streaming Services: 682.83 (LW: 3)
  4. Live Performance Shows: 586 (LW: 8)
  5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 525 (LW: 30)
  6. Domestic Light Beer: 499 (LW: 24)
  7. Import SUVs Corporate: 485 (LW: 5)
  8. Online Travel Agency: 442 (LW: 21)
  9. Food Delivery Services: 437 (LW: 12)
  10. Department Stores: 428.5 (LW: 17)

Canada Specialty

Top Advertisers

  1. McDonald’s Corporation: 2459 (LW: 1)
  2. Tim Hortons: 1556 (LW: 2)
  3. Subaru Canada: 1220 (LW: 5)
  4. Tide: 1178 (LW: 9)
  5. Trivago GmbH: 1153 (LW: 350)
  6. Febreze: 997 (LW: 121)
  7. Wendy’s Restaurant: 948 (LW: 3)
  8. Crave TV: 908 (LW: 4)
  9. SmileDirectClub, LLC: 889 (LW: 364)
  10. Subway Restaurants: 878 (LW: 7)

Top Categories

  1. Quick Serve Restaurants: 8481 (LW: 1)
  2. TV & Streaming Services: 3437.5 (LW: 2)
  3. Online Travel Agency: 2309 (LW: 34)
  4. Movie Trailer: 1636.5 (LW: 4)
  5. Dine-In Restaurants & Bars: 1551 (LW: 5)
  6. Online Casinos: 1376 (LW: 12)
  7. Pain Relief Medication: 1281 (LW: 6)
  8. Furniture Stores: 1266 (LW: 3)
  9. Food Delivery Services: 1151 (LW: 17)
  10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 1083 (LW: 7)
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