The list of most-active radio advertisers in Canada stayed relatively unchanged last week, according to media monitoring data from AdEase for Aug. 7 to 13, but restaurants were no longer the dominant category.

After months of a commanding lead – often by a significant margin – QSRs were bumped to the second spot, displaced by mobile phone services. Virgin Plus and Mobile Klinik both had significant buys last week behind their new campaigns.

McDonald’s was once again the most active individual advertiser, with Virgin Plus holding on to third and Spence Diamonds once again fourth. But the Ford Dealers Association jumped into second as it continued to support the F-150 pickup, in addition to bringing a new campaign for its Escape SUV to Toronto.

Moving up a spot to fifth, Bell promoted a range of different things in its portfolio, including its Fibe internet services. But it is also putting support behind a campaign for the CTV news app as Meta begins removing content from Canadian news outlets from its platforms.

Vancouver

Advertisers
1. Mobile Klinik: 1169 (5)
2. Pacific National Exhibition: 1059 (4)
3. Rogers Communications: 953 (1)
4. White Spot: 846 (10)
5. Spence Diamonds: 844 (7)
6. HSBC: 771 (-)
7. Sleep Country: 761 (11)
8. Vancouver City Savings Credit Union: 757 (65)
9. Specsavers: 695 (-)
10. Canadian Blood Services: 628 (15)

Categories
1. Dine-In Restaurants & Bars: 1679 (4)
2. Smartphone & Mobile Services: 1169.5 (2)
3. Mobile & Computer Repair Services: 1169 (7)
4. Credit Union: 1106 (18)
5. Jewelry Stores: 896 (9)
6. Department Stores: 892 (5)
7. Local Government: 818.05 (120)
8. Mattress Stores: 817 (14)
9. Exhibitions: 801 (13)
10. Chequing Accounts: 771 (-)

Calgary

Advertisers
1. Ford Dealers Association: 893 (6)
2. Utilities Consumer Advocate: 808 (5)
3. Rogers Communications: 772 (1)
4. Spence Diamonds: 708 (7)
5. Sobeys: 658.5 (2)
6. Family Braces: 624 (8)
7. Sleep Country: 588 (10)
8. Specsavers: 582 (-)
9. Safeway: 544 (3)
10. The Co-Operators Group.: 526 (59)

Categories
1. Grocery Stores & Supermarkets: 1728 (-)
2. Department Stores: 920 (3)
3. Smartphone & Mobile Services: 916 (3)
4. Domestic Trucks: 893 (10)
5. Lottery Draws: 870 (18)
6. Dental Clinic: 835 (7)
7. Energy Agencies: 808 (8)
8. Eyewear & Optical Stores: 801 (54)
9. Jewelry Stores: 708 (14)
10. Auto Repair Services: 671 (5)

Edmonton

Advertisers
1. Spence Diamonds: 914 (5)
2. Utilities Consumer Advocate: 783 (6)
3. Ford Dealers Association: 763 (7)
4. Sobeys: 647.5 (1)
5. Rad Torque Raceway: 639 (11)
6. Rogers Communications: 639 (6)
7. Safeway: 597.5 (2)
8. Sleep Country: 457 (14)
9. Stollery Children’s Hospital Foundation: 455 (-)
10. City Of Edmonton: 453 (12)

Categories
1. Grocery Stores & Supermarkets: 1508 (-)
2. Jewelry Stores: 1048 (4)
3. Heating & Cooling Services: 847 (3)
4. RVs & Trailers Retailers: 841 (5)
5. Energy Agencies: 783 (2)
6. Domestic Trucks: 780 (1)
7. Smartphone & Mobile Services: 749 (3)
8. Lottery Draws: 736.5 (33)
9. Department Stores: 704 (6)
10. Racetrack: 681 (15)

Ottawa

Advertisers
1. Bell: 1510 (-)
2. Ford Dealers Association: 1264 (-)
3. McDonald’s: 1177 (-)
4. Subaru Dealers Association: 843 (5)
5. Interprovincial Lottery Corporation: 697 (8)
6. Virgin Plus: 681 (13)
7. Bell Media: 673 (12)
8. Canadian Automobile Association (CAA): 672 (4)
9. Spence Diamonds: 638 (7)
10. Desjardins Group: 606 (-)

Categories
1. Internet Services: 1886.5 (-)
2. Quick Serve Restaurants: 1479 (-)
3. Smartphone & Mobile Services: 1293.5 (6)
4. Automotive Imports General: 1170 (9)
5. Mobile Application: 1087.33 (4)
6. Eyewear & Optical Stores: 1030.34 (32)
7. TV & Streaming Services: 982.66 (5)
8. Festivals: 944 (10)
9. Consumer Property & Casualty Insurance: 859 (40)
10. Department Stores: 793 (7)

Toronto

Advertisers
1. Virgin Plus: 2106 (-)
2. Ford Dealers Association: 1908 (27)
3. McDonald’s: 1601 (-)
4. SickKids Foundation: 1309 (-)
5. Bell: 1273 (-)
6. Canadian National Exhibition Association: 1129 (-)
7. Desjardins Group: 1117 (-)
8. Subaru Dealers Association: 1089 (6)
9. Spence Diamonds: 1088 (7)
10. Amazon Canada: 1002 (9)

Categories
1. Smartphone & Mobile Services: 3394.5 (-)
2. Quick Serve Restaurants: 2202 (-)
3. Lottery Draws: 2171 (22)
4. Grocery Stores & Supermarkets: 1685 (3)
5. Internet Services: 1638.5 (6)
6. Department Stores: 1479 (1)
7. Exhibitions: 1426 (170)
8. Jewelry Stores: 1226 (7)
9. Consumer Property & Casualty Insurance: 1196 (172)
10. Domestic SUVs: 1092 (-)

Montreal

Advertisers
1. Bell: 1160 (3)
2. McDonald’s: 1137 (2)
3. Virgin Plus: 1133 (1)
4. Gouvernement Du Quebec: 953 (5)
5. Hydro Quebec: 905 (9)
6. Videotron: 806 (18)
7. Bell Media: 755 (11)
8. Hyundai Dealers Association: 698 (-)
9. Federation Des Chambres De Commerce Du Quebec: 666 (4)
10. Albi: 540 (-)

Categories
1. Internet Services: 1900.5 (5)
2. Smartphone & Mobile Services: 1869.5 (1)
3. Domestic Trucks: 1494 (19)
4. Quick Serve Restaurants: 1201 (-)
5. General Local Dealerships: 1181 (1)
6. Casinos: 1091 (10)
7. Mobile Application: 1066.5 (11)
8. Import SUVs (Dealer): 1065 (158)
9. Eyewear & Optical Stores: 999 (-)
10. Festivals: 953.5 (3)

Quebec City

Advertisers
1. Dormez-Vous Sleep Centers: 456 (3)
2. Hydro Quebec: 443 (10)
3. McDonald’s: 431 (1)
4. Videotron: 418 (15)
5. Virgin Plus: 391 (2)
6. Ville De Quebec: 359 (80)
7. Hyundai Dealers Association: 278 (-)
8. Interprovincial Lottery Corporation: 275 (71)
9. Ameublements Tanguay: 253 (6)
10. Amazon Canada: 233 (8)

Categories
1. Festivals: 751 (-)
2. Mattress Stores: 625 (8)
3. Smartphone & Mobile Services: 581 (5)
4. Quick Serve Restaurants: 556 (3)
5. Training Schools: 544 (89)
6. Local Government: 531 (10)
7. Import SUVs (Dealer): 446 (-)
8. Consumption: 443 (19)
9. Pet Shop & Supply Stores: 441 (17)
10. Dine-In Restaurants & Bars: 428 (2)