Subaru ups its spend, TV spends on… itself: AdEase TV

The automotive brand with an outdoorsy reputation lands on the top-10 lists in every major market this week.
By Staff 
October 25, 2023

image of Maple Leaf in forest
As winter starts to loom in most parts of Canada, Subaru sought to put itself front and centre with Canadians as they consider whether to get new snow tires… or a new car. Meanwhile, on the categories side, quick-serve restaurants, furniture stores and TV services were the top spenders, looking to capitalize on the key Canadian question of winter: what am I going to watch?

For the week of October 16-22, 2023, here are the key markets, advertisers and categories across Canada:

VANCOUVER

Advertisers
1. Uber 522
2. Subaru Canada 519
3. Downy 500
4. McDonald’s 460
5. Leon’s Furniture 441
6. Tim Horton’s 399
7. DoorDash 372
8. A & W Restaurant 362
9. Quaker 313
10. Vancouver City Savings Credit Union 304

Categories
1. Quick Serve Restaurants 2070
2. Furniture Stores 1198
3. TV & Streaming Services 822
4. Import SUVs 687
5. Food Delivery Services 671.5
6. Department Stores 498
7. Multi Online Gambling 476
8. Cold Cereal 410
9. In-Wash Scent Booster 404
10. Dine-In Restaurants & Bars 396.5

CALGARY

Advertisers
1. Leon’s Furniture 629
2. Subaru Canada 526
3. Downy 526
4. Blue Cross Insurance 474
5. McDonald’s 470
6. The Brick Warehouse Corporation 438
7. Tim Horton’s 399
8. Calgary Co-Operative Association Limited 391
9. Toyota Dealers Association 369
10. A & W Restaurant 359

Categories
1. Quick Serve Restaurants 2359.5
2. Furniture Stores 1594
3. TV & Streaming Services 775.33
4. Food Delivery Services 757.5
5. Import SUVs 730
6. Department Stores 489
7. Benefit Plan 474
8. Mobile Application 452
9. In-Wash Scent Booster 434
10. Dine-In Restaurants & Bars 419.5

TORONTO

Advertisers
1. Leon’s Furniture 843
2. Ontario Lottery & Gaming Corporation 733
3. Interprovincial Lottery Corporation 728
4. Downy 707
5. Subaru Canada 587
6. McDonald’s 575
7. Tim Horton’s 441
8. Uber 424
9. Oliver Jewellery Co, Russell 397
10. DoorDash 390

Categories
1. Quick Serve Restaurants 2301
2. Furniture Stores 1817
3. TV & Streaming Services 1298.5
4. Lottery Draws 932
5. Import SUVs 792
6. Food Delivery Services 670.5
7. Multi Online Gambling 668
8. Jewelry Stores 657
9. Import SUVs (Dag) 645
10. In-Wash Scent Booster 596

MONTREAL

Advertisers
1. Downy 641
2. Tim Horton’s 464
3. Today’s Shopping Choice 382
4. Subaru Canada 368
5. Air Transat 361
6. Google 354
7. McDonald’s 339
8. Metropolitan Rustproofing 299
9. Tide 281
10. Walmart 269

Categories
1. Quick Serve Restaurants 1418.5
2. Furniture Stores 805.67
3. TV & Streaming Services 633
4. Online Travel Agency 580
5. Domestic Trucks 540
6. In-Wash Scent Booster 504
7. Import SUVs 481
8. Department Stores 457
9. Auto Repair Services 447
10. Online Retail 436

CANADA SPECIALTY

Advertisers
1. Downy 1686
2. Peloton Interactive 1269
3. Chevrolet Dealers Association 1104
4. Tide 1082
5. McDonald’s 1065
6. Tim Horton’s 959
7. Sleep Country 955
8. Exoticca 944
9. Google 865
10. Febreze 862

Categories
1. Quick Serve Restaurants 4653
2. TV & Streaming Services 2718
3. Furniture Stores 1612
4. In-Wash Scent Booster 1482
5. Dine-In Restaurants & Bars 1458
6. Multi Online Gambling 1376
7. Food Delivery Services 1326
8. Pain Relief Medication 1305.33
9. Home Gym 1269
10. Import SUVs 1244

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