The latest AdEase report shows that Subway Restaurants and Toyota Dealers dominated the airwaves for the week of Feb. 12 to 18.
Subway Restaurants posted a total of 5,140 occurrences and finished second in Vancouver, fourth in Calgary and Montreal, fifth in Toronto, sixth in Ottawa and seventh in Edmonton. Meanwhile, Toyota Dealers recorded 4,888 combined occurrences and ranked first in Calgary. The company entered the top 10 in almost all markets, taking second position in Edmonton and Quebec City, third in Ottawa, sixth in Toronto and eighth in Montreal.
Behind it was Scotiabank with 4,024 total occurrences. The financial services company also placed third the previous week with 3,496 total occurrences. Desjardins Group came in fourth with 3,107 combined occurrences, followed by BCE with 2,943.
In addition to Toyota, other dealers were buying big on the radio. Nissan made 2,940 occurrences during the week, while Subaru registered 2,151, Mazda 1,108 and Honda 837.
Spence Diamonds, which was the most active advertiser the week prior, made 2,508 combined occurrences.
On the category side, import SUVs rose significantly, ranking as one of the highest-spending groups, along with local governments and QSRs.
The lists below are ranked for Feb. 12 to 18 and the numbers in brackets indicate the previous week’s position.
Vancouver
Advertisers
1. Scotiabank: 1339 (3)
2. Subway Restaurants: 1186 (4)
3. Nissan Dealers: 952 (-)
4. McDonald’s: 949 (1)
5. BC Children’s Hospital: 869 (10)
6. British Columbia Lottery Corporation: 827 (27)
7. Spence Diamonds: 693 (2)
8. Canadian Blood Services: 635 (11)
9. Hot Tub Swim Spa Blowout Expo: 630 (-)
10. Toyota Canada: 621 (-)
Categories
1. Quick Serve Restaurants: 2346 (1)
2. Import SUVs (dag): 1342 (112)
3. Multiple Banking Services: 1338 (4)
4. Lottery Draws: 975 (9)
5. Jewelry Stores: 900 (2)
6. Electric Cars: 862 (-)
7. Multi Online Gambling: 802 (22)
8. Exhibitions: 744 (122)
9. Loans: 739 (7)
10. Dine-in Restaurants & Bars: 704.5 (3)
Calgary
Advertisers
1. Toyota Dealers: 1098 (-)
2. Calgary Co-operative Association: 1009 (3)
3. Alberta Gaming, Liquor And Cannabis Commission: 826 (1)
4. Subway Restaurants: 752 (4)
5. McDonald’s: 648 (7)
6. Family Braces: 642 (6)
7. Alpine Credits: 623 (8)
8. Calgary Home & Garden Show: 535 (372)
9. Scotiabank: 526 (10)
10. Home Instead Senior Care: 485 (18)
Categories
1. Quick Serve Restaurants: 1541 (2)
2. Grocery Stores & Supermarkets: 1301 (4)
3. Heating & Cooling Services: 1135 (6)
4. Mobile Application: 1030 (7)
5. Import Suvs (dag): 902 (43)
6. Gambling Associations: 891 (1)
7. Lottery Draws: 884 (5)
8. Dental Clinic: 870 (8)
9. Loans: 709 (10)
10. Jewelry Stores: 703 (3)
Edmonton
Advertisers
1. Spence Diamonds: 997 (1)
2. Toyota Dealers: 791 (-)
3. Royal Alexandra Hospital Foundation: 741 (18)
4. Reliance Home Comfort: 718 (20)
5. McDonald’s: 679 (4)
6. Alberta Gaming, Liquor And Cannabis Commission: 664 (3)
7. Subway Restaurants: 533 (6)
8. Freshco: 503 (7)
9. Epcor Utilities: 500 (2)
10. Scotiabank: 483 (8)
Categories
1. Lottery Draws: 1833 (1)
2. Quick Serve Restaurants: 1520 (5)
3. Grocery Stores & Supermarkets: 1410 (3)
4. Heating & Cooling Services: 1369 (8)
5. Jewelry Stores: 1127 (2)
6. Import SUVs (dag): 910 (42)
7. Gambling Associations: 715 (6)
8. Dine-in Restaurants & Bars: 639 (7)
9. Rvs & Trailers Retailers: 634 (13)
10. Gas & Electricity: 568 (4)
Ottawa
Advertisers
1. Desjardins Group: 1315 (1)
2. Nissan Dealers: 945 (67)
3. Toyota Dealers: 757 (-)
4. Subaru Dealers: 740 (4)
5. Le Nordik Spa: 655 (2)
6. Subway Restaurants: 644 (9)
7. Interprovincial Lottery Corporation: 629 (10)
8. Planet Fitness: 621 (13)
9. Gouvernement Du Quebec: 591 (6)
10. Petsmart Canada: 548 (-)
Categories
1. Import SUVs (dag): 1744 (49)
2. Local Government: 1009 (2)
3. Pet Shop & Supply Stores: 916 (22)
4. Automotive Imports General: 889 (7)
5. Quick Serve Restaurants: 849.5 (5)
6. Spa Services: 840 (4)
7. Dine-in Restaurants & Bars: 755 (1)
8. Hockey Teams: 727 (8)
9. Lottery Draws: 708 (11)
10. Grocery Stores & Supermarkets: 706.5 (3)
Toronto
Advertisers
1. Scotiabank: 1676 (1)
2. BCE (Bell): 1418 (5)
3. Subaru Dealers: 1411 (3)
4. Nissan Dealers: 1217 (-)
5. Subway Restaurants: 1153 (6)
6. Toyota Dealers: 1099 (-)
7. Desjardins Group: 1025 (8)
8. Canadian International Autoshow: 850 (23)
9. Interprovincial Lottery Corporation: 839 (14)
10. Spence Diamonds: 818 (4)
Categories
1. Import SUVs (dag): 2092 (111)
2. Quick Serve Restaurants: 1892 (1)
3. Multiple Banking Services: 1676 (3)
4. Automotive Imports General: 1432 (7)
5. Internet Services: 1350 (9)
6. Lottery Draws: 1203 (10)
7. Grocery Stores & Supermarkets: 1141 (6)
8. Cruises: 1030 (45)
9. Online Travel Agency: 970 (12)
10. Jewelry Stores: 929 (5)
Montreal
Advertisers
1. Gouvernement Du Quebec: 2120 (1)
2. BCE (Bell): 1291 (2)
3. Playground Poker Club: 988 (3)
4. Subway Restaurants: 872 (4)
5. Mazda Dealers: 856 (-)
6. Honda Dealers: 837 (342)
7. Nissan Dealers: 778 (5)
8. Toyota Dealers: 768 (-)
9. Desjardins Group: 767 (6)
10. Playojo.net: 688 (9)
Categories
1. Import SUVs (dag): 2626 (12)
2. Local Government: 2161 (2)
3. Dine-in Restaurants & Bars: 1388 (1)
4. Quick Serve Restaurants: 1160 (4)
5. Casinos & Resorts: 1129 (3)
6. Government Agencies: 754 (5)
7. Education Associations: 698 (60)
8. Online Casinos: 688 (6)
9. Eyewear & Optical Stores: 682 (7)
10. Skill Development: 667 (69)
Quebec City
Advertisers
1. Gouvernement Du Quebec: 821 (1)
2. Toyota Dealers: 375 (-)
3. Dormez-vous Sleep Centers: 329 (3)
4. Crave TV: 292 (5)
5. Aliments Du Quebec: 291 (6)
6. Leclerc Communication: 276 (14)
7. Mazda Dealers: 252 (-)
8. Canadian Union Of Public Employees: 243 (9)
9. BCE (Bell): 234.5 (12)
10. Volvo De Quebec: 228 (18)
Categories
1. Import SUVs (dag): 822 (29)
2. Local Government: 821 (2)
3. Dine-in Restaurants & Bars: 660 (1)
4. Mattress Stores: 634 (6)
5. Kitchens And Bathrooms: 517 (12)
6. Heating & Cooling Services: 505 (21)
7. Government Agencies: 490 (7)
8. Grocery Stores & Supermarkets: 354 (4)
9. Volkswagen: 344 (22)
10. Nissan: 328 (88)
Photo via Unsplash
