Jackpot Casino is sending free cabs through the streets of Toronto to promote its brand during the summer.
Five Co-op Cabs cabs, which have been customized with the Jackpot City logo, will take anyone anywhere in the city for free every day until August 31. While riding in the free cabs, passengers will also be able to scan a QR code for a chance to win Amazon vouchers.
The initiative is being promoted through the “Get your free cab” campaign that aims to promote the casino during the summer in Toronto, when there are a lot of people on the streets moving around, according to the company. “Toronto is such an exciting city, but in the summer it takes on a whole new life that made us want to be part of the whirlwind,” Jackpot said.
Statements Media is the OOH company for the campaign. The cabs, as well as the campaign, are being promoted through billboards, mobile digital trucks and paid social media
Jackpot says that with the cab partnership, the company wants to emphasize that the brand is there to provide Canadians with the joy of its online casino in their day-to-day lives, helping them get anywhere.