It speaks to the enduring star power of the British monarchy that the marriage of the king-to-be drew almost as many viewers as the Oscars in Canada – a remarkable feat considering the ceremony was well underway by 6 a.m.

According to BBM Canada, over five million Canadians tuned in to Canadian television between 6 and 8:30 a.m. on Friday, April 29, to watch Kate as she emerged from the wedding vehicle procession and revealed her much-anticipated Alexander McQueen dress to the world.

According to the same release from Bell Media, over 12 million Canadians – almost 40% of the population – tuned in to at least some part of the broadcast, which ran across all the main networks.

The royal hullaballoo resulted in CTV.ca’s most-watched live stream ever, the broadcaster reported this weekend, earning over 115,000 video views from 85,000 people during the church ceremony. The website earned over a million unique visitors and almost nine million page views, which, Bell Media said, was 79% higher than its previous one-day record.