Starcom MediaVest Group has announced Randy Carelli as the new VP group account director at the company.

The promotion takes effect immediately for Carelli, who has worked with SMG since 2000, taking a two-year break in 2006 to become a category brand manager at Diageo Canada. Carelli returned to SMG in 2008 as group account director on Kellogg’s, Nintendo and Beam Brands.

“Carelli is a triple threat – great business leader, innovator and people manager,” said Bruce Neve, SMG CEO, in a release. “Randy is the future of the media business.  He is a top talent with an enviable track record.”